Where Do I Start the Branding Process?

We'll work with you to evaluate where you are in the branding process. You may need to start from scratch or you may just need a logo modification. Our goal is to discover, articulate and present your organization’s personality—its resources, expertise, modus operandi, style and aspirations. The process requires many stages—all enlivened by our passion to help you enunciate and market your organization’s unique strengths and identity. Our process involves phone interviews, questionnaires instinct and intuition.

1. Start with a professionally developed logo

2. Begin using your new logo on all of your internal and external communication pieces

• Letterhead
• Business Cards
• Internal and External Signage
• Ministry Promotion Posters
• Newspaper Ads
• Worship Shells
• Guest Booklets
• You get the picture...

3. Launch a professionally produced interactive website

• Online Prayer Requests
• Interactive Event Calendar
• Online Polling
• Podcasting
• Online MP3 Player
• Event Promotion
• Bible Search
• See our Tasty Website page for more...

4. Make a great first impression with your guests

• Produce a Guest Packet or CD/DVD Booklet to present information about your church in a fun professional manner
• Offer them a gift, like our delicious Gourmet Cookies with your custom logo on the box
• Better yet, present them with your Guest Booklet and Gourmet Cookies in an attractive Gift Bag

5. Consider a Direct Mail or Community Awareness Campaign

6. Take a look at your facility with a fresh set of eyes. Look for areas that can be enhanced with new graphics, posters, etc.

7. Consider a new sign or sign-wrap